SAUDIA / Passenger

Our fruitful journey with SAUDIA involves passenger flight operations, both offline and online services, in Mainland China and Hong Kong.

Duration
Market

A fruitful journey of passenger offline and online services

Our Approach

  • Our devotion and dedication toward building up SAUDIA’s brand name in the respective markets has resulted in improvement in both top and bottom lines, with support for both online and offline gateways
  • Supporting SAUDIA’s offline and online operations, including all preparation work and communications with authorities
  • Promoting SAUDIA’s B2C marketing and branding initiatives through market-relevant programs and communications platforms e.g. WeChat and Weibo in Mainland China.
  • Actively working on various digital marketing campaigns, events and joint partnerships
  • Working closely with the Tourism Board to help promote the Kingdom of Saudi Arabia as a tourist destination

Results

  • Daily flights from Guangzhou to Riyadh and Jeddah during the pre-pandemic time, ensuring higher market and revenue share
  • Celebrated the 10th anniversary of Guangzhou’s online operations in 2021
  • Received a Certificate of Appreciation from SAUDIA for our contribution and dedication, especially during the pandemic

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